Sensodyne Gum Protection Toothpaste is perfect for when you have sensitive teeth, as you’ll probably experience occasional discomfort or pain when eating or drinking cold, hot or acidic food, or when you brush your teeth. It’s nothing to be embarrassed about, and there is no reason to suffer. Twice-daily brushing with Sensodyne can prevent sensitivity while controlling plaque and protecting your teeth.


Sensitivity isn’t necessarily a sign of weak teeth. Nor is it necessarily a result of ageing or your inherited genes, and it doesn’t mean your teeth are about to fall out. Underneath the protective enamel coating of teeth is a highly porous layer called dentine. Once dentine becomes exposed, the nerve in the centre of the tooth becomes susceptible to stimuli and responds with a short sharp pain. The usual reason for exposed dentine is receding gums, which commonly results from over-enthusiastic brushing or gum disease.

Sensodyne has been specially formulated for everyday use to protect teeth and prevent the return of the pain or discomfort of sensitivity. Brushing with Sensodyne twice-daily can stop you worrying about sensitivity. People who have sensitive teeth often miss out on many of life’s pleasures unnecessarily, such as ice-cream and cold drinks. Regular brushing with Sensodyne helps relieve the pain of sensitive teeth, allowing you to enjoy the food and drink you’ve been avoiding. Equally importantly it helps you maintain strong teeth and healthy gums. It keeps your breath fresh too.
Regular brushing with Sensodyne, even when the pain of sensitive teeth has stopped, is a sure way to help prevent the return of sensitive teeth. In a recent survey, 25% of Sensodyne users said that they experienced the return of painful sensitive teeth just one week after stopping using Sensodyne.